| アイデアのつくり方
アイデアのつくり方
書評
↑ご購入は、こちらからどうぞ。
内容（「BOOK」データベースより）
60分で読めるけれど一生あなたを離さない本。《アイデアをどうやって手に入れるか》という質問への解答がここにある。
Book Description
A McGraw-Hill Advertising Classic
A Technique for Producing Ideas reveals
a simple, sensible idea-generation methodology that has
stood the test of time.
First presented to students in 1939, published
in 1965, and now reissued for a new generation of advertising
professionals and others looking to jump-start their creative
juices, this powerful guide details a five-step process
for gathering information, stimulating imagination, and
recombining old elements into dramatic new ideas. |
